Patient loyalty is the engine behind practice growth. Loyalty members are 140% more valuable than the average patient, and just 19% of your patients may already be driving more than half your revenue. Clark Cave, CEO of Model Rewards, shares the data behind what keeps patients coming back in a crowded aesthetics market.

He explains how modern loyalty programs go far beyond promos. From reducing drop-off to navigating the shrinking reach of email marketing, a simple, data-driven rewards system can turn patients into long-term advocates.

Learn how “micro-influencers” already exist inside your patient base, why referrals often outperform big spenders, and how smart incentives can shift behavior fast.

Model Rewards turns ordinary visits into lasting relationships. Find out what makes a loyalty program truly effective, how to identify and reward your most valuable patients, and why overcoming skepticism about loyalty software might be the key to unlocking your next wave of retention and revenue. 

GUESTS

Clark Cave
CEO, Model Rewards

Clark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing. Currently, Clark leads Model Rewards—an innovative, Nextech-integrated patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights.

Schedule a 15-minute demo of Model Rewards

Learn more about Model Rewards

Connect with Clark Cave on LinkedIn

Download Model Rewards, the patient loyalty rewards app

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.
If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to [email protected].

Hear more episodes, get resources, or send us a messagehttps://www.patientobsessedpodcast.com

If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Patient Obsessed is a production of The Axis https://www.theaxis.io/