If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. 

We cover: 

• The best tools to track your data 
• How to avoid the mistakes people make with data in their business
• Some GA4 Tips and Tricks
• What are the difference between universal analytics and google analytics 4 
• Attribution - when and how to dive into this minefield
• Looker Studio vs google analytics - Which is the right one for your business

Find Courtney on LinkedIn- Courtney Lindau Lee - https://www.linkedin.com/in/courtneylindau/