Money to Give

Financial Clarity Builds Donor Trust: A Conversation with Dave Ashworth, CPA

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What do accounting systems have to do with generosity? More than you might think. In this episode, Rick Peck sits down with Dave Ashworth, CPA and founder of The Quantify Group, to explore the deep connections between sound financial practices and successful fundraising. Together, they unpack how transparency, training, and thoughtful reporting aren’t just administrative tasks, they’re the foundation of trust between nonprofits and their supporters.

Dave brings clarity and compassion to a topic that can feel intimidating. Whether you’re a nonprofit leader, donor, or advisor, this episode will inspire you to see accounting not just as numbers on a page, but as a tool for building mission-aligned relationships and long-term sustainability.

Key Takeaways:

  • Transparency builds trust, especially when reporting includes what didn’t go as planned.  Planning for financial disruptions and diversifying funding sources are essential for resilience.
  • Good financial systems and well-trained staff support accurate reporting and donor confidence.
  • A compelling mission is only the beginning; measurable impact and clear communication keep donors engaged.

    • Resources Mentioned:

    • Connect with Dave Ashworth
    • Learn more about Dave Ashworth and The Quantify Group
    • A documentary recommendation on nonprofit overhead and financial practices: Uncharitable
      • ...more
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      Money to GiveBy Rick Peck