We analyze the potential of Scalar Field, a FinTech company specializing in AI-driven hypothesis testing, intelligent agents, and diverse data, to revolutionize marketing research. While initially designed for financial markets, its core technology and data assets—including financial, web search, and alternative data—are presented as highly applicable to understanding consumers and markets. The analysis explores how these capabilities could enable more efficient data analysis, access to unique behavioral indicators, enhanced campaign validation through backtesting, and faster, more complex insight generation for marketing professionals. Ultimately, it argues that leveraging Scalar Field's AI-powered platform could shift marketing research towards a more predictive and agile approach, emphasizing the importance of human expertise in interpreting AI-generated insights.