In this episode, Melinda Emerson chats with Kathy Svetina, a part-time CFO for small businesses. They discuss the realities of running a million-dollar business, the role of a fractional CFO, and the importance of financial planning. They also delve into tax planning, strategies for business growth, securing bank financing, and tools like Spotlight Reporting and Fathom. The value of traditional marketing and essential advice for businesses nearing a million in revenue are also explored.
(0:00) Introduction and special offer by Melinda Emerson
(1:47) Guest Introduction: Kathy Svetina, a part-time CFO for small businesses
(4:16) The realities of running a $1,000,000 business
(7:04) The role of a fractional CFO and the importance of financial planning
(11:13) Tax planning and strategies for business growth
(12:39) Seeking bank financing and securing a line of credit
(13:33) Key business advice for businesses nearing a million in revenue
(14:05) Business tools discussion: Spotlight Reporting and Fathom
(15:04) The value of old school marketing and Kathy's favorite business book
(16:02) Closing thoughts by Melinda Emerson and podcast end