planners and their clients. A new ethical standard drafted by the

Accounting Professional and Ethical Standards Board may be just what's

needed to drive the federal government's diluted Future of Financial

Advice (FOFA) reforms further, eliminating conflict of interest problems

due to carve-outs for asset fees and commissions on life insurance. But

many are skeptical about the high ethical standards proposed for those

dispensing financial planning advice, while advocates argue the same

sort of conflicted remuneration rules that promote trust in doctors,

lawyers and accountants should apply to financial planners. Will their

voices be heard above the uproar?