Knowledge@Australian School of Business

Financial Reporting: What's Really in the Eyes of the Beholders?


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Formatting and presentation of financial statements has become a hot

issue as poorly rendered information and misleading disclosure practices
seriously impact on creditors and investors. A trailblazing team of
researchers from the University of New South Wales and the University of
Canberra has developed a way to show what counts by using eye tracking
to determine exactly where people focus when reading financial
information. Their research may prompt yet more changes to accounting
standards and disclosure requirements, but experts argue one crucial
point that definitely cannot be overlooked remains the need to ramp up
financial literacy for everyone from company directors to mum-and-dad
investors.

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