Building Purpose-Driven Dashboards: Real-World Design Lessons from a Customer Language Dashboard in Finance In financial services, the best dashboards do more than display numbers; they answer the questions that matter. Join us for a behind-the-scenes look at a Tableau dashboard designed for a banking client to explore customer language preferences. Lisa Hitch, Data Consultant at the Information Lab, will share the story behind how the dashboard came to be, the key lessons learned along the way, and a walkthrough of technical features, including Dynamic Zone Visibility, that made the project a success. This session blends design thinking with Tableau best practices and encourages you not to stop at standard requirements, but to keep asking "Why?"