This episode examines the critical lever of financing for circular innovation. We feature the pioneering work of Circularity Capital, a growth capital firm investing in European start-ups and SMEs in the circular economy space. We speak to Jamie Butterworth, Partner – Circularity Capital and earlier, CEO of the Ellen MacArthur Foundation, about the evolution of the financing landscape for circular innovation and some of the promising circular business models and companies that Circularity Capital is investing in. We also delve into how Circularity Capital makes its investments and supports its portfolio companies, as it aims to generate the evidence to demonstrate that circular businesses can be more competitive than linear counterparts.

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