In this episode I interview Brett Beveridge, founder/CEO of The Revenue Optimization Companies (T-ROC). Brett is a retail expert and mega successful entrepreneur and Forbes Books author and speaker. From waiting tables to working in papaya fields and selling cell phones out of a van, you will not want to miss this podcast on what it takes to be a results-driven and can-do entrepreneur. As long as you believe in what you do, surround yourself with others who buy into your vision and mission and "are all in" on working and living the dream. Down-to-earth, funny and master story teller, Brett Beveridge is someone who you will no doubt, want to emulate on your next entrepreneurial venture.