Simon Thomas owns the Hippodrome Casino, one of the most iconic gaming and entertainment venues in the world. Located in the heart of London, the Hippodrome attracts a third of all casino admissions in the city and has become known for doing things differently.

In this episode of MaxBet, Simon joins Hillary McAfee to talk about building a business around experiences, why most problems have a solution if you're willing to find it, and how the Hippodrome grew into a destination that combines gaming, sports betting, restaurants, bars, live entertainment, and hospitality under one roof.

They also discuss the launch of the UK's first casino sportsbook, testing new products, creating a culture people want to be part of, and why Simon believes the best ideas often come from focusing on how customers feel.

Plus: why he hates coat check tickets, the story behind the Hippodrome's newest sportsbook, and the lesson that's guided him through nearly every challenge he's faced: find a way or make a way.