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Summary

In this conversation, Brett Ingram discusses how businesses can uncover hidden profits by identifying and licensing intangible assets. He emphasizes that every business has unique processes, techniques, and relationships that can be monetized through licensing agreements. By recognizing the value of these assets, entrepreneurs can create additional revenue streams with minimal effort. The discussion also covers practical steps for setting up licensing agreements and the importance of approaching potential licensees with a no-risk proposition.

Chapters

00:00 Unlocking Hidden Profits in Business

05:09 Understanding Intangible Assets

09:59 The Power of Licensing Agreements

20:06 Leveraging Relationships and Networks

#businessprofits #entrepreneur #personaldevelopment #optyoumize #brettingram #entrepreneurpodcast

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