Travis Steffen, bestselling author of Viral Hero, is a serial entrepreneur with 7 successful exits (and some crash-and-burn failures) to his name. Travis is the CEO of GrowFlow, a cloud-based software suite for cannabis businesses. With customers ranging from growers to retailers, GrowFlow is the market-leading cannabis software solution in several states.

Travis is a life-long athlete with a Masters in Exercise Physiology from the University of Northern Iowa. Outside of his professional life, he is an NPC physique athlete and an ultra marathoner. He enjoys poker, space, fantasy football, film, and a good rack of ribs.

In this episode…

As more people embrace the legalization of cannabis, the sector continues to expand with growers, processors, and retailers joining the industry. This growth means that new people have to be hired, which can be a challenge for startup companies and new employees.

For Travis Steffen, the transition from finance and fitness to the cannabis industry was exciting because the field is not as highly regulated as other industries. He had to adapt fast. Attracting quality talent for his company has had its unique challenges, forcing him to think outside the box to ensure growth and diversity in the workforce.

In this week's episode of Elevate Hire, host Greg Toroosian interviews Travis Steffen, CEO of GrowFlow, about building teams in the cannabis industry. They discuss recent changes in the industry, the strategies GrowFlow uses to attract and maintain quality talent, and Travis' advice on improving employee performance. Stay tuned.