Thoughts on finding out why your clients, customers, subscribers really want and helping get it.

https://www.youtube.com/watch?v=XjrMQlstX6w

Transcription

Find out what people want and show them how to get it.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

You know, I'm gonna do another night based on a conversation I had yesterday with Tom, which I was talking with you about yesterday that Tom's a new friend. And we sat down and just had a chat about our lives and about where things are, where we saw things going for ourselves business-wise and everything else.

He was really interested in his latest business venture. And so he was really excited to share with me the details, and I had a great time with them.

It reminded me though, of a process that I learned in my first years in business on my own. And because I learned it so early, I always assume that people get this principle, I should know better by now, especially after working with business owner after business owner. Inside and outside of large and small businesses. You know, I've worked with corporations like, you know, doing social media campaigns for Shell and a whole lot of others and I've also worked for very small, locally based companies.

But it's amazing how some of these principles elude people that we forget, we get all caught up with the details in the processes and we forget the main principles.

All business is based on a singular principle, which is, find out what people want and show them how to get it.

Now, some businesses work even more directly in this sense, especially if you're helping people build incomes, build businesses do anything of that sort, then you're automatically in that realm. But every business in some way, you're going to have to find out what your customer, your potential customer, your potential client, your potential patient, your potential patron, whatever you call them, you're going to have to find out what they want. And you're going to have to make an easy way for them to get it.

And that sounds easy iff you've never done business before. It can be easy if you keep your focus on that, well, it's simple, let's not call it easy.

It's a simple principle, that if you can stick to it, things will get easy in time. But in the short run, it's very difficult to find out what people want because it's not on the surface.

For example, if you're selling really highly nutritious cat food, okay, no one else out there really wants highly nutritious cat food. What they want, initially is a healthy cat.

But that's not even really what they want. They don't really want a healthy cat.

What they want is a cat that functions but they don't really want a cat that functions, they don't even really want a cat.

Initially, if you go deeper and deeper and deeper enough, you find that people want a feeling that is achieved from having a cat as a companion or something of that sort.

And it depends on that, you know, there are different reasons for this, you know, someone may want to cat because they want to keep the mice away and they want to keep them healthy. So that continued, that process could use happening and they don't interact with the cat much. And that's very different from the person that has a cat and sleeps with it and walks around with it every second of the day.

You know, these are two completely different people, they want two different things.

And if you go deeper in either one of their lives,