In today's episode, I chat with Filip Nakov, co-founder at Nakora, about running hyper-targeted GTM strategy and execution exclusively for AI, dev, and data SaaS companies—a niche Filip chose because developers hate traditional marketing, most growth agencies don't know how to speak to them, and technical understanding is non-negotiable for building strategies that actually land with this audience. 

We explore his Clay build for a web scraping client where he mapped every competitor's alternative and versus pages across the market, identified which companies in the ICP didn't have those pages yet but should based on how well those pages convert, enriched each company with headcount, ICP roles, LinkedIn profiles, tech signals, and SEO gaps, and turned the whole table into a targeted outreach sequence that opened with: here's what your competitors have, here's what you're missing, here's how much revenue that gap is costing you. Filip also shares a personalization campaign he stumbled upon that stuck with him—someone who got a no-show created a Clay-generated image of themselves at McDonald's with two burgers and said they bought lunch for the meeting, which is the kind of B2C-inspired creativity he thinks will define where B2B outreach goes next. His prediction: GTM teams will increasingly function like engineers building systems rather than marketers running campaigns, signal-based growth will replace post-and-pray, and personalization at scale will reach a level that's hard to even picture right now. Filip shares his path from freelance copywriter for US clients, to head of growth at a New York marketing agency after going above and beyond his brief, to opening his own agency in Macedonia, to slowly attracting developer-focused B2B SaaS clients because of his technical background as a trained developer—culminating in Nakora, which launched a free GitHub visibility analyzer that pulled 700 users on day one. His advice running through the whole conversation: know your ICP pain points cold, because once you have those the targeting, messaging, and strategy all follow—right person, right message, right time is still the only formula that matters. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Nakora Does: GTM Strategy and Execution for AI, Dev, and Data SaaS 
(01:53) Why Developers Hate Traditional Marketing and Most Agencies Can't Speak to Them 
(03:55) Clay Build: Mapping Competitor Alternative Pages to Find Revenue Gaps 
(05:32) Turning SEO Gap Research Into Targeted Outreach With Built-In Math 
(09:22) No-Show McDonald's Campaign and Why B2C Creativity Is Coming to B2B 
(11:55) Filip's Journey: Freelance Copywriter to Head of Growth to Nakora 
(13:03) Opening an Agency in Macedonia and Slowly Attracting Developer-Focused Clients 
(15:45) Why Developer Audiences Are Harder to Earn Trust From Than Marketers 
(16:03) GitHub Visibility Analyzer: 700 Users on Day One 
(18:00) Future Predictions: GTM Teams as Engineers, Signal-Based Growth, Personalization at Scale 
(20:34) Orca Security Mascot Campaign and the B2C Inspiration Behind B2B Outreach

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💻 Website 

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📧 Email - [email protected]

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