How to find the next market opportunities through real-time customer feedback analysis?

Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Mongiwethu Kumalo, Community Management Executive at IG. 

Mongiwethu encourages thought and discussion about different topics of interest to today’s traders in the IG Community. This includes the financial markets and macro-economic news announcements, trading strategies, charting and trading platform features to make respondents feel comfortable and to foster a feeling of community among the respondents as they engage with their fellow participants on the IG community. He moderates the discussions to ensure compliance with the community guidelines and rules deals with member queries and helps to keep the IG informed of the overall trend of comments and conversations that community members are having.

It has been discussed lately that customers have lost trust in the financial industry, but fintech startups are changing the narrative. Fintechs have a real opportunity to transform how customers engage with the global economy, but the stakes are high. Customers need to feel they can depend on your app or platform to provide a good experience, keep their money secure, and help them achieve their desired results.

But how do customers view this new era of digital banking? And what are the lessons to be learned from such customer feedback data?