In this enlightening episode, we dive deep into the art and science of audience research.

 Our esteemed guest sheds light on the transformative magic that happens when businesses truly understand their audience.

 Key Insights from the Episode:

• Beyond demographics: Discovering the deeper layers of audience behavior and preferences.
•  The predictive advantage: How knowing your audience today can forecast trends of tomorrow.
•  The risks of flying blind: Why businesses that skip audience insights often miss golden opportunities.  Meet Rand Fishkin: the visionary behind SparkToro, creators of leading audience research software. With a career centered on elevating marketing practices, Rand’s insights and experiences, documented in his book "Lost and Founder," are a treasure trove for any business enthusiast.

 Check his website sparktoro.com to learn more Follow Rand on IG: @randderuiter