I truly believe that success in creative business comes down to the mindset and the skill set of the leader. And honestly 80% mindset. And so what I have really been focused on is not just tactically what does a business look like, and how you do sales, and marketing, and finances. What's the mindset that helps somebody be good at those things so that they have the desire to go learn how to improve and grow their business. So that they can get better at their craft or skill set.