In this deeply personal and vulnerable episode of Zantastic, Kathy Zant shares a coaching session with Jamie Smart, who helps her explore significant questions about her identity, niche, and how to market herself. Kathy shares her challenges with an identity crisis and her desire to empower people, discussing her multifaceted career and passion for coaching. Through a process of self-discovery and understanding, Jamie guides Kathy to reconcile her diverse past experiences, integrate them, and embrace her unique gifts. This episode offers profound insights into authenticity, personal growth, and the integration we need to find our true calling.The funny thing is, once you forget trying to find the niche, the niche that is 100% you becomes readily apparent.