Today’s wisdom comes from Mike Michalowicz, author of “The Pumpkin Plan.” 

Mike encourages you to shift your perspective. Most businesses focus on their worst customers by catering to them. However, birds of a feather flock together. If you’re serving bad clients, you’re likely to attract more.

Instead, identify your best clients who:

Pay you the most.

You enjoy working with.

Once you know who your best clients are, find out where they congregate. Start showing up there and win them.

For more smart tips check out Creative Marketing Brief.