When it comes to really saying the words we mean, things can sometimes get a little shaky, sometimes even stuck.

My guest in this episode, Jay Crisp Crow shares the power of a brand voice when it comes to creating a memorable brand that’s crisp, juicy and full of ‘you’.

Through Crisp Copy, Jay writes blow-your-hair-back premium copy for brands big and small, and teaches women in business how to write copy that sells through coaching, consulting, and courses.

She regularly presents in Perth and online on everything from Staying Away From Safe Copy, Finding Your Voice and Making Some Noise, to the more nuts-and-bolts copy stuff of Sales Pages That Don't Suck and Emails People Will Read. Jay founded a community for women in business with chronic illness or disability in 2019 and also launched her first podcast So Crisp.

Here’s a sneak peek of our conversation…

2:25 Jay revisits her original business name

8:41 Why you need to take your personal hat off and put your brand hat on

19:01 How to bring yourself to the table and create a unique brand voice

23:24 It’s ok to grow

28:25 One last word from Jay