Marketing keeps changing, but most small business owners are still stuck with the same problem: trying to do everything at once and ending up exhausted. From a super casual recording spot while I’m volunteering with a local nonprofit that supports entrepreneurs, I crack open Chapter Nine of my book, Market Like A Boss, and get practical about what actually moves the needle when your time and budget are tight. 

The big idea is simple: you don’t need to be everywhere, just everywhere that matters. I walk through how marketing evolved from Yellow Pages and face-to-face networking to Facebook business pages, websites, search engines, Google Business Profile, and today’s world of Meta ads, Google ads, geofencing, and nonstop social media content. If keeping up feels like a full-time job, you’re not imagining it and you’re not alone. 

Then we turn that overwhelm into a clear marketing strategy with three steps. First, define your ideal client avatar and list the top places they already spend time. Second, pick your starting point like you’re opening a storefront: one channel, done well, consistently. Third, delegate at the right time using a simple checklist so you can stay in your zone of genius. You’ll also hear a real example of momentum built through consistency, plus a hard truth many business owners need: you can’t outsource hustle, and marketing isn’t magic, it’s momentum. 

If you want a simpler plan for small business marketing, local SEO, networking, content, and scaling with paid ads, hit play. Subscribe, share this with a business friend, and leave a review so more entrepreneurs can find it.