There are so many places, so many pain point and struggles that no one is touching. I think what you want to look for is a pain point that seems obvious to you that should be solved that no one else really is interested in. If you find that then there's a lot of opportunity there for you. Too many people are trying to create either a copy cat product or something similar, Its not particularly unique. Its one of the reasons I wanted to get out of my original business. I just did not feel like I could differentiate enough from competition. Really finding a niche problem that you are super passionate about will give you a lot of business opportunities and will also bring a lot of people out of the rafters who are interested in that same thing and will support you on that journey.