In this episode, Corey Kay and Mickey Maher delve into the critical importance of identifying your Point of Difference (POD) in today's saturated markets. Drawing from their extensive experience in media and branding, they discuss how a well-defined POD can set your brand apart, foster genuine connections, and drive success. Through real-world examples—from Bunnings' community-centric approach to Koala's eco-friendly innovations—they illustrate the power of standing out. Whether you're a real estate agent, a podcaster, or a small business owner, discover actionable strategies to uncover and leverage your unique POD.

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