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Find Your Tilt Before AI Makes You Invisible
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit
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AI is making average information easier to create than ever. But according to Joe Pulizzi, that makes one thing even more valuable: a clear, human point of view.
In this episode, I sat down with Joe Pulizzi to talk about why the old career and success playbook is breaking down, what it means to “find your tilt,” and why creators, experts, and entrepreneurs need to become recognizable for a specific idea, audience, and point of view.
Joe explains why building an audience should come before building a product, why most creators fail by trying to be everywhere at once, and how owned distribution — like email, communities, and direct relationships — creates leverage that rented platforms cannot. He also shares why human content will become scarcer in an AI-saturated world, how to discover your differentiation, and why the people willing to do the work consistently will have the advantage.
This conversation is for experts, creators, coaches, consultants, and entrepreneurs who want to build trust, create useful content, and develop an audience around work that actually matters.
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Joe’s Links:
- Website: https://www.joepulizzi.com/
- LinkedIn: https://www.linkedin.com/in/joepulizzi
- Facebook: https://www.facebook.com/JoePulizziAuthor
- X: https://x.com/JoePulizzi
- YT Channel: https://www.youtube.com/@JoePulizzi
Burn the Playbook:
https://www.joepulizzi.com/books/burn-the-playbook/
===============
- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting
===============
Highlights:
00:00 Opening
00:17 Broken playbook
01:44 Purpose and security
05:35 Weird situations
08:24 Failure as feedback
11:37 Audience first
13:21 Find your tilt
18:58 Create consistently
22:42 Know your audience
26:49 Owned audience
27:46 Human content scarcity
30:25 Beyond information
31:24 Diversify later
36:15 Community after audience
37:44 Give value first
39:42 Burn the Playbook
40:40 Throw deep
View all episodes
By Ian GatzkeCheck out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit
===============
AI is making average information easier to create than ever. But according to Joe Pulizzi, that makes one thing even more valuable: a clear, human point of view.
In this episode, I sat down with Joe Pulizzi to talk about why the old career and success playbook is breaking down, what it means to “find your tilt,” and why creators, experts, and entrepreneurs need to become recognizable for a specific idea, audience, and point of view.
Joe explains why building an audience should come before building a product, why most creators fail by trying to be everywhere at once, and how owned distribution — like email, communities, and direct relationships — creates leverage that rented platforms cannot. He also shares why human content will become scarcer in an AI-saturated world, how to discover your differentiation, and why the people willing to do the work consistently will have the advantage.
This conversation is for experts, creators, coaches, consultants, and entrepreneurs who want to build trust, create useful content, and develop an audience around work that actually matters.
===============
Joe’s Links:
- Website: https://www.joepulizzi.com/
- LinkedIn: https://www.linkedin.com/in/joepulizzi
- Facebook: https://www.facebook.com/JoePulizziAuthor
- X: https://x.com/JoePulizzi
- YT Channel: https://www.youtube.com/@JoePulizzi
Burn the Playbook:
https://www.joepulizzi.com/books/burn-the-playbook/
===============
- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting
===============
Highlights:
00:00 Opening
00:17 Broken playbook
01:44 Purpose and security
05:35 Weird situations
08:24 Failure as feedback
11:37 Audience first
13:21 Find your tilt
18:58 Create consistently
22:42 Know your audience
26:49 Owned audience
27:46 Human content scarcity
30:25 Beyond information
31:24 Diversify later
36:15 Community after audience
37:44 Give value first
39:42 Burn the Playbook
40:40 Throw deep