Overview:
In this episode, Vivian Perez chats with Tara Duncan, founder of Urban Calm Coffee, who shares her journey from an unfulfilling job to creating a coffee brand focused on calm. Tara talks about the importance of a clear brand vision, the value of listening to the market, and how resilience has guided her through challenges.

Key Points:

• From Idea to Brand: Tara’s journey began with a brainstorm on a beach, figuring out what she wanted Urban Calm Coffee to look and feel like.
• Learning from the Market: Tara describes how she tested ideas directly with customers, saying, “I’ve literally gone to markets just to try something completely new and see if people respond to it.”
• Resilience and Consistency: Tara reminds us, “Passion is only going to take you so far. When you’re at a market, it’s 35 degrees, and nobody’s buying—can you still keep going?”

Memorable Quotes:

• “It’s not just about the product. It’s about the feeling you get with this product... It’s more than just coffee; it’s the calm moment it brings.”
• “Every decision, from the packaging to the colors, had to be part of the bigger picture... It’s about creating a vibe that resonates.”

Where to Listen:
Catch the full episode on Spotify, Apple Podcasts, or vanpbrandstudio.com for more insights on building resilient brands that connect.