5- Finding a Niche Customer & Serving Her -- Amy Rosenthal

Amy Rosenthal with Amalli Talli joined us to chat about designing products for Tall women. She started her business 5 years ago with her sister. Amy is 6’4 and understands the battles and lack of options in the tall clothing category.   When Amalli Talli started out as a brick in mortar store that traveled to the major markets to find apparel that would work for the taller customer. After seeing that the market did not have what they were looking for, they started developing their own line of clothing. It is through this development they are able to fully fill the needs of their customer base by providing a product that fits the customer well.   Amy and I talk through the following questions about her business.   Why did you start your business? What is big challenge are you currently battling? What is a lesson you have learned while being an entrepreneur? What is the big goal you are going after this year?   And as we end each podcast on the Mompreneur Tribe, we asked Amy in how our tribe can support her business.   You can shop for Amalli Talli on www.themompreneurboutique.com or at www.amallitalli.com. You can also find them on social media at: https://www.facebook.com/amallitallihttps://www.instagram.com/amallitalli/