George Kazma is the cofounder of WAVES – the online retail destination for all the latest drops on hype sneakers and streetwear. George started the business as a side hustle from the family's spare room with just 5K of stock and in a few short years, WAVES has become the go-to destination for Aussie lovers of sneakers and streetwear. WAVES is a valuable lesson in how far you can go in business by sticking to your niche. George joins us to share the journey from spare room to warehouse and explains how influencers helped their brand go ballistic.

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