Discover his award-winning approach with Green Gift Cards; an innovation that is revolutionising the market by reducing plastic waste.

Guest: Graham Lycett, Managing Director of Jellyfish Livewire marketing agency & Green Gift Cards.

Join us as we chat to Graham Lycett, MD of Jellyfish Livewire marketing agency & Green Gift Cards who is championing print and driving innovation in a niche gift card market. With his unrivaled passion for sustainability he is not only revolutionist the sector via helping big retail brands to stay true to their ESG goals but at the same time Graham is making the industry less reliant on an old energy intensive process which creates a lot of waste. In this episode you will discover:

• Why Green Cards are chosen by more and more big retail names and how digital print contributes to this
• How Graham has created a business niche in a market that is very much reliant on an old, industrial manufacturing process  
• What it takes to innovate and co-create and why it's crucial to have the right technology partner on your side.

You may also be interested in:

• Graham's Whitepaper: One simple change retailers can implement today to help tackle the issue of single and limited use plastics.
• Latest Ricoh report:  The Automation Gap: Attitudes Versus Adoption in the Print Industry 
• eBook: Be a Print Champion - winning strategies for print industry