Even though Simalex, a good old fashioned die casting company, had decent cash flow and customers with brand names, the company had been mismanaged for a number of years was in rough shape when Fred Lynn Jr. took over as CEO. Fred was essentially taking over a start up.

Fred is extremely capable and bright. He rolled up his sleeves and got involved in every area of the business including sales. Eventually, Fred hit a wall leaving him with no time for himself or family. After discussing his dilemma with some other business owners, he reached out to business coach John Nieuwenburg to try and find a new path forward.