Slogans feel like an afterthought.

They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter.

Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message.

The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

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