Are you actively trying to build your dream book or just hoping it will happen?  Early in her career, Independent Educator and member of the BTC team @manely.summer focused on shaping her clientele and services she offered. She now is able to choose the clients she wants and only do the services she likes!  We discuss a wealth of topics with Summer including clientele, blonding, and tips for taking great pictures of your clients! This Week's Topics:  • Starting as an assistant to learn  • Time spent building her dream book   • The importance of variety and changing it up   • Client behavior: what she is noticing   • Her stance on bond builders   • Major mistakes in blonding   • Tips for taking great pictures of your clients     Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out ‘The Hair Game Podcast’ playlist.   Android users, you can leave us a rating on Spotify. You can find the rating option underneath the podcast's description. Apple users can leave a rating & review on the Apple podcasts app or iTunes!  Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance!    FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor

Ep. 321 • Finding (and Attracting) Your Dream Clientele w/ Summer Labayen

The Hair Game is a series brought to you by Salon Republic and hosted by founder Eric Taylor, who, after 18 yrs in the hair game, has seen a lot of s#!@ go down. We go deep with the beauty industry's most interesting players, we educate and tell stories about the things you care about, and we get into the business side of the game so you can earn more and keep more. Also check out the video content on salonrepublic.com/thehairgame.

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Multi-award winning stylist and hair care line founder @natalieannehair joins us to discuss the strategies she has used to build her businesses and transition from a BTC hairdresser to business owner.  We also discuss the impact of inflation on pricing and the importance of increasing prices while adding value to the customer experience. This Week's Topics:   • Her Early Days and Social Media    • Navigating Social Media Pushback    • The Future of Social Media Platforms    • Discussion on Booking Apps    • Transitioning from Stylist to Salon Owner    • Managing a Bridal Business    • Parenting and Social Media    • Changes in Client Behavior    • Impact of Inflation on Pricing    • Increasing Prices and Adding Value    • Natalie Anne Education & Natalie Anne Hair Products    • Hair Horror Story    Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out ‘The Hair Game Podcast’ playlist.      Android users, you can leave us a rating on Spotify. You can find the rating option underneath the podcast's description. Apple users can leave a rating & review on the Apple podcasts app or iTunes!  Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance!    FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor    

Ep. 345 • How to Increase Prices & Add Value w/ Natalie Anne

These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode. Multi-award winning stylist and hair care line founder @natalieannehair joins us to discuss the strategies she has used to build her businesses and transition from a BTC hairdresser to business owner.  We also discuss the impact of inflation on pricing and the importance of increasing prices while adding value to the customer experience. This Week's Topics:   • Her Early Days and Social Media    • Navigating Social Media Pushback    • The Future of Social Media Platforms    • Discussion on Booking Apps    • Transitioning from Stylist to Salon Owner    • Managing a Bridal Business    • Parenting and Social Media    • Changes in Client Behavior    • Impact of Inflation on Pricing    • Increasing Prices and Adding Value    • Natalie Anne Education & Natalie Anne Hair Products    • Hair Horror Story    Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out ‘The Hair Game Podcast’ playlist.      Android users, you can leave us a rating on Spotify. You can find the rating option underneath the podcast's description. Apple users can leave a rating & review on the Apple podcasts app or iTunes!  Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance!    FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor  

HIGHLIGHTS • How to Increase Prices & Add Value w/ Natalie Anne

Salon owner, Wella Curl Craft Pro Arist & educator @akelashair changed her direction from corporate career path to the hair business. We discuss marketing, working with diverse hair types, and the importance of client relationships. We also talk about her experience in education and curriculum development.  This Week's Topics:   • Transition from Corporate College to Hair Business    • Beauty School and First Salon Job    • Development of Curl Curriculum and Wella Partnership    • Return to Sacramento and Opening Got Roots Color Bar    • Akela's Education and Academy    • Non-Technical Education and Marketing    • Taking Care of Longtime Clients    • Difficult Conversations with Clients    • Navigating Political Conversations in the Salon    • Changing the Lack of Curly Hair Education    • Hair Horror Stories    Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out ‘The Hair Game Podcast’ playlist.      Android users, you can leave us a rating on Spotify. You can find the rating option underneath the podcast's description. Apple users can leave a rating & review on the Apple podcasts app or iTunes!  Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance!    FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor  

Ep. 344 • Are You Taking Care of Your Longtime Clients? w/ Akela Douglass

These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode. Salon owner, Wella Curl Craft Pro Arist & educator @akelashair changed her direction from corporate career path to the hair business. We discuss marketing, working with diverse hair types, and the importance of client relationships. We also talk about her experience in education and curriculum development.  This Week's Topics:   • Transition from Corporate College to Hair Business    • Beauty School and First Salon Job    • Development of Curl Curriculum and Wella Partnership    • Return to Sacramento and Opening Got Roots Color Bar    • Akela's Education and Academy    • Non-Technical Education and Marketing    • Taking Care of Longtime Clients    • Difficult Conversations with Clients    • Navigating Political Conversations in the Salon    • Changing the Lack of Curly Hair Education    • Hair Horror Stories    Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out ‘The Hair Game Podcast’ playlist.      Android users, you can leave us a rating on Spotify. You can find the rating option underneath the podcast's description. Apple users can leave a rating & review on the Apple podcasts app or iTunes!  Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance!    FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor  

HIGHLIGHTS • Are You Taking Care of Your Longtime Clients? w/ Akela Douglass

Stylist, salon owner, and educator @hair_princess_steph joins us and discusses the growth of her salon and the unique aspects of the hair industry in New Hampshire. We also talk about the changing client behavior trends, particularly in the post-COVID era, and shares client misbehaviors and how she dealt with them.  This Week's Topics:    • Salon Growth and Expansion    • The Hair Industry in New Hampshire    • Client Behavior Trends    • Customer Service Horror Story    • Setting and Enforcing Boundaries    • Dealing with Client Misbehaviors    • Navigating Political Conversations in the Salon    • Her re-engaging with Instagram    • Creating Community Spaces    • The Importance of Kindness and Harmony    Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out ‘The Hair Game Podcast’ playlist.      Android users, you can leave us a rating on Spotify. You can find the rating option underneath the podcast's description. Apple users can leave a rating & review on the Apple podcasts app or iTunes!  Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance!    FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor  

Ep. 321 • Finding (and Attracting) Your Dream Clientele w/ Summer Labayen

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