Capturing the perfect lead - it's an achievement any marketer worth their salt aspires to, and one that’s superseded only by that perfect lead becoming a revenue-generating customer. But how do you actually achieve that? In this episode, Karen Kulinski (EMEA Marketing and Communications Director at ADLINK) shares her thoughts on: 

• Crafting personalised paths to conversion 
• Harmonising marketing and sales efforts 
• How to harness MarTech for maximum impact 
• Steering clear of common lead gen pitfalls 

 “Empower teams to use technology as an enabler - and achieve the goals by keeping the customer experience at the forefront.” - Karen Kulinski 

Karen shares her experience – plus actionable takeaways – with host Richard Lane, Co-Founder and Chief Commercial Officer of revenue acceleration agency, durhamlane. 

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at  [email protected]