In this episode of Storytelling in a Small Town, Trent, Brian, and AJ break down why every business—no matter how big or small—needs an origin story. They discuss why sharing where you came from helps customers connect with you, how to find your “why” even if you don’t think you have a story, and simple ways to craft and share your journey. You’ll hear practical tips on talking it out, getting feedback from friends and family, and reflecting on the little moments that shaped your path. Whether you’re a solopreneur or leading a team, this episode will help you discover and communicate your unique story.

What You'll Learn / Big Moments

• Why your origin story matters: How sharing your beginnings builds trust and connection with customers
• How to find your "why": Even if you think your story is boring or ordinary, there are ways to uncover what drives you
• Simple strategies for crafting your story: Tips like recording yourself, writing it down, and getting feedback from friends, family, or colleagues
• Turning small moments into big meaning: Why little lessons—like always carrying a pocket knife—can shape your business identity
• The power of outside perspectives: How others can help you see your story more clearly than you can alone
• Taking your time: Why reflection and patience lead to a more powerful, authentic origin story
• Moving from "what happened" to "what's next": Using your origin story as a springboard for sharing your vision and inviting customers along for the journey
• Different ways to tell your story: Whether you’re funny, serious, or sentimental, your story should fit your personality and brand
• How to ask for help: Why working with storytellers or simply talking things out can unlock your best ideas
• The importance of passion and gratitude: How showing what lights you up—and being grateful—makes your story more compelling