Our guest today is Jordan Benjamin, the CEO of My Core OS. After spending years in sales, including nine years at HubSpot, working with sellers and studying peak performance, Jordan found an opportunity to help sellers level up to not only build peak performance at work, but to also create harmony between work and life, so they can sustain performance over the long term. 

In this episode, we talk about what a personal operating system is, how we can upgrade it, and how we can develop agency in business and life. Jordan shares stories about his professional and personal development, how he works with CEOs and leaders, and what we need to learn in order to lead with resilience, authenticity and happiness. 

What is Covered: 

-Jordan’s experience at HubSpot and how he created My Core OS

-The need for a customized approach to training, coaching and leadership

-The common obstacles that CEOs and leaders encounter

-Jordan’s framework for effective leadership

-How to foster happiness as a skill

-Why work-life balance is a wrong term to use and how we can look at it differently

-How to show up and lead with authenticity

-Jordan’s experiences travelling through South America and meditating in Thailand

-Eisenhower matrix and how it helps us to prioritize things

-How to choose your hard and develop agency 

-How Jordan finds his business happy 

Resources: 

-Follow Jordan on LinkedIn https://www.linkedin.com/in/jordanbenjamin/ 

-Learn more about My Core OS https://www.mycoreos.com/ 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

Our today’s guest is Maxwell Nee, the Chief Revenue Officer of ScoreApp and a six-time award-winning entrepreneur who has been featured in TV, radio, Forbes, Singapore's Business Times and Australian Business Review. ScoreApp is a quiz marketing platform with over 7000 subscribers, and it's the scorecard tool that helps attract, engage and convert your audience. At MarketVeep, we’ve been using it for a year and half and it’s been a game changer for us. 

Maxwell explains what quiz marketing is and how it can be used in B2B sales. He gives an overview of how ScoreApp works as a qualifying filter for your leads, as a screening tool for your future salespeople, how it helps with aligning your personal brand with your goals, and recommends a book that will help you apply quiz marketing in your business. 

What is Covered: 

-Maxwell’s background and how ScoreApp came about

-Looking at a business with an investor’s hat vs. with an operating hat

-What quiz marketing is and why it has withstood the test of time

-How ScoreApp works and its use cases in B2B sales

-Functions and features that help with lead generation, HR and personal branding

-ScoreApp customer flow

-Where to learn more about scorecard marketing

Resources: 

-Learn more about ScoreApp https://www.scoreapp.com/ 

-Request a FREE Physical Copy of “Scorecard Marketing” by Daniel Priestly https://scorecardmarketingbook.scoreapp.com/ 

-Connect with Maxwell Nee on LinkedIn https://www.linkedin.com/in/maxwellnee/ 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

What does it really look like to live and work abroad and still find absolute happiness? We have two amazing guests today who will share their experiences of finding happiness through travel. Elodie Ferchaud is the co-founder of Boundless Life, helping people and families live and learn from all over the world. Katelynn Minott is the CEO of Bright!Tax, the leading online US expat tax services provider serving over 200 countries. 

We talk about the unique rewards and challenges of extended stays overseas for families. We discuss the importance of building community when being an expat, the impact on children, and the adjustments required when returning to a routine after such enriching experiences. Elodie and Katelynn help us reevaluate modern conveniences and understand the lifestyle changes that come with travel and remote work.   

What is Covered: 

-Introduction to Boundless Living and Bright!Tax

-How to transition to a new lifestyle

-The dynamics of summer vs. long-term traveling cohorts

-Building community and connection while traveling

-Children's experiences in foreign countries

-How to reintegrate and adjusting back to old routines

-Balancing work and family life abroad

-Surprising experiences that Elodie and Katelynn never expected

-Why we need to reevaluate the conveniences of modern life

-How to start creating a lifestyle of travel

-The need to trust yourself to make changes

-How Elodie and Katelynn find their business happy

Resources: 

-Learn more about Boundless Life https://www.boundless.life/ 

-Connect with Elodie Ferchaud https://www.linkedin.com/in/elodieferchaud/ 

-Learn more about Bright!Tax https://brighttax.com/ 

-Connect with Katelynn Minott https://www.linkedin.com/in/katelynnminott/ 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

Glenn Poulos is the Co-Founder, Vice President and General Manager of Gap Wireless Inc., which is now NWS. He's also the author of the book “Never Sit in the Lobby,” a LinkedIn top voice, podcast host, business coach and public speaker. Glenn has had an incredible journey in sales over four decades and he learned amazing business and life lessons along the way. 

In this episode, Glenn shares some of the stories from his career in sales and how Gap Wireless came about. He also gives us a sneak peek into the chapters of his book and some of his 57 must-learn sales tactics. We discuss the top three things salespeople must avoid, how to stay motivated as a salesperson, how to give a great presentation, and much more. 

What is Covered: 

-How Glenn transitioned from working for the government to working in sales

-Growing from a salesperson to owning a sales company 

-The journey of founding Gap Wireless 

-The importance of people-to-people sales even in the digital age

-How to be a pleasure to do business with even when you are losing the deal

-The importance of honesty in all the sales process

-Why so many people confuse marketing and sales

-Building genuine rapport and why implied familiarity breeds contempt

-How to maintain grit and motivation in sales

-10 Million in Diamonds story  

-The punch, the perfect pitch and the close of a successful presentation

-The value of getting your inbox to zero 

Resources: 

-Check out Glenn Poulos’ Book “Never Sit in the Lobby” https://www.amazon.com/Never-Sit-Lobby-Winning-Business/dp/1777939135  

-Get Glenn’s Free Guide “Punch, Perfect Pitch and Close” https://glennpoulos.kit.com/ 

-Follow Glenn Poulos on LinkedIn https://www.linkedin.com/in/glennpoulos/ 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

Our guest Sam Yarborough is the Chief Growth Officer at Invisory, and the Co-Host of the Friends with Benefits Podcast. Invisory helps companies execute and elevate partner strategies within major marketplaces. Sam’s role is to develop partnerships with Salesforce and help customers break into this large ecosystem to make a meaningful impact for their business. The podcast that Sam co-hosts with her husband Jason is also about revenue-generating partnerships and building professional relationships that last. 

In today’s episode, we are talking about developing partnerships and successful networks to help grow and scale your business. We also discuss the specifics of working with your loved ones and the very successful event that Sam and Jason recently hosted in Montana where they live. 

What is Covered: 

-Sam’s background and how she came to teach people how to build partnerships in Salesforce

-The basis of building trust and relationships with your business partners

-How Sam’s podcast plays a role in building partnerships

-What it’s like for Sam to work with her spouse

-Arcadia Leadership Experience event and lessons learned from it

-Three key things that make a great partnership

-What someone should consider before they enter a partner program

-What business happy means for Sam 

Resources: 

-Learn more about Invisory https://invisory.co/ 

-Listen to Friends with Benefits Podcast Series https://podcasts.apple.com/us/podcast/friends-with-benefits/id1689557087 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/

Tools and Resources Mentioned: 

-Invisory’s Partner Success Tracker https://invisory.co/cloud-marketplace/partner-success-tracker/  

-Superglue - Partner Engagement Platform https://www.superglue.io/ 

-Crossbeam - Eocsystem-Led Growth Platform https://www.crossbeam.com/ 

-Fluency - Advertising Automation Platform https://www.fluency.inc/  

Our guest this week is Stephanie Brown, CEO at Ox & Pine Leather Goods. Stephanie started Ox & Pine back in 2014 with her journals as the flagship product. She has a passion for leatherwork and business and loves spending time with her family. She has an amazing team and enjoys helping others create something meaningful. Ox & Pine is a true example of how to treat a customer above and beyond.

Today we discuss how to elevate your brand with the power of swag. We talk about the trends in the swag space, the value of quality products and the impact of thoughtful gifting. Stephanie shares her insights on developing excellent customer service, company culture and hiring service reps for the business. We also discuss the challenges and rewards of running a family business, finding balance and giving oneself grace in both personal and work life.

What is Covered: 

-How Stephanie developed her leather product line

-The impact of family dynamics on the business

-Crafting leather products as a team building activity and part of company culture

-Current trends in the swag space

-The best examples of how clients used Ox & Pine products to promote their brand

-Things to consider when you want to invest in swag

-Ox & Pine hiring process and internal customer service organization

-What business happy means for Stephanie 

Resources: 

-Use the code Market Veep to get 15% off Ox & Pine products at https://oxandpine.com/ 

-Connect with Stephanie Brown https://www.linkedin.com/in/stephanie-brown-3ab6951a/ 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

This week our guest is Micki Vandeloo, the President of Lakeview Consulting. She is a grant writer extraordinaire who has been in the business for over 10 years, and so far has helped manufacturers find and get grants of $150 million in total. 

Micki is here to spill some secrets to help companies get funding for their business, including their marketing and sales initiatives. We talk about why entrepreneurs should consider getting funding through grants, what types and sizes of grants and other funding are available, how the application process looks like, where to find grants for your business and much more. 

What is Covered: 

-The importance of project design in order to get funding

-Why entrepreneurs often struggle with creating a strategic plan for their business

-How a grant research and application process looks like on a state and federal level

-The typical size of a state grant vs. federal grant 

-Why it’s sometimes challenging to find information about available grants

-The biggest benefits of grants and how they can be used

-Which grants support marketing and sales 

-The difference between local incentives, tax credits and grants

-Which businesses are usually ineligible for grants and what other options are available to them 

-Why businesses should consider applying for grants and where to start from 

Links and Resources: 

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy 

-Connect with Micki Vandeloo and find grants database at https://www.lakeviewconsulting.net/ 

-State Trade Expansion Program (STEP) https://www.sba.gov/funding-programs/grants/state-trade-expansion-program-step 

-Learn more about The Gold Key Service https://www.trade.gov/gold-key-service 

-Trade Adjustment Assistance Center https://tradeadjustment.org/ 

-Learn more about SBA Loans https://www.sba.gov/funding-programs/loans 

-Learn more about USDA Loans https://eligibility.sc.egov.usda.gov/eligibility/welcomeAction.do  

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/

This week, we're talking with Hamish Knox, the owner of Sandler Training in Calgary. Hamish is a renowned sales trainer, author of two books, host of the Full Funnel Freedom Podcast, as well as the first Canadian recipient of the David H. Sandler Award.

In this episode we talk about sales training for sustainable scalability. Hamish shares with us his incredible journey through multiple industries to becoming a Sandler Trainer, the key things for building a consistent and scalable sales funnel, how to lead and manage change in a company, what business happy means for him, and much more.   

What is Covered: 

-What the main purpose of sales training is

-Why a consistent, repeatable, and scalable sales funnel is crucial for sustainable growth

-The three main outcomes that Sandler clients are looking for

-The importance of ongoing learning, training and collaboration with leaders for sales success

-How to successfully implement and manage change in an organization

-The need for flexibility and customization of CRM systems to individual team members

-Adoption mentality, setting clear boundaries and building team self-sufficiency

-Why understanding personal goals of your sales people is even more powerful than a compensation plan

-Key skills of a salesperson and of a leader

-Why a company culture informs company values and not the other way around

Resources: 

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Learn more about Sandler in Calgary https://www.hamish.sandler.com/ 

-Listen to The Full Funnel Freedom Podcast https://www.fullfunnelfreedom.com/ 

-Check out Hamish’s books https://www.amazon.com/stores/Hamish-Knox/author/B00P8OCWJA 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. 

Today, Fernando is sharing his insights and knowledge of what he’s learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest. 

What is Covered: 

-The basics of creating a content strategy and buyer persona  

-The power of data analysis and insights into web traffic sources 

-Why being a brand is a superpower both for leaders and competitors in any market

-SWOT vs. PEST analysis

-The nuances of SEO strategies for different countries and cultures

-Content strategies for top, middle and bottom of the funnel

-The impact of AI on SEO and success stories of leveraging AI tools

-Most common SEO mistakes 

-Why you should regularly update and repurpose your content

-Why strong company culture is crucial in the growth stage 

-Frustration KPI and knowing you customer journey 

Resources:

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy

-Learn more about Semrush https://www.semrush.com/

-Connect with Fernando Angulo https://www.linkedin.com/in/fernandoangulo/  

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/ 

Our guest today is Mike Stocker, VP of Partnerships at CallRail. CallRail is the leading AI-powered call tracking and lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. CallRail is integrated with HubSpot and many other CRM platforms and tools, and it helps solve some common pain points in the lead generation process that we’re discussing in this episode. 

We also talk about current shifts in the market when it comes to customer journeys and lead generation processes, how businesses can leverage call tracking and what first steps they can make in that direction.  

What is Covered: 

-What call tracking is and how it works 

-What information and benefits businesses can have from call tracking

-How AI can help with determining the sentiment of a sales call

-CallRail and HubSpot integration

-Overcoming problems with inaccurate attribution  

-How to navigate omni-channel customer journeys

-Common use cases for call tracking 

-How AI really changes the landscape of business

-Team retention and AI automation 

Resources: 

-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  

-Learn more about CallRail https://www.callrail.com/ 

-Learn more about MarketVeep https://marketveep.com 

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 

-Follow us on X https://twitter.com/market_veep 

-Follow us on Instagram https://www.instagram.com/market_veep/ 

-Find us on Facebook https://www.facebook.com/marketveep/