In case you’ve been living under a rock, the COVID-19 pandemic caused rampant disruption within the business community. As offices closed and some employees began to work remotely, businesses rapidly began looking for ways to compensate for the uncertainty impacting everyone’s lives.

Industry expert, author, and thought leader Todd Caponi says that we’re now in an era where the emotional cost of change is “zero.” Changing jobs is like changing your cable provider. So, how do businesses create a work environment that matters to their employees?

In this episode of the Growth Enablement Madness Podcast, our host Jim Ward and BrainSell’s VP of Marketing Sarah Reed chat with Caponi about how business leadership changed over the last 16 months. The group also shared their thoughts on the importance of creating strong business functions with a mission-based work environment to help employees like the work they do.

Other topics discussed during the episode include:

• How a desire for certainty impacts employee — not just customer — relationships.
• How to create a mission-purpose work environment within your company.
• Examples of companies that created a mission-purpose work environment.
• An in-depth look at Todd’s new podcast that chronicles the history of the sales profession.

RELATED LINKS

• Connect with Todd on Twitter and LinkedIn.
• Learn more about Todd’s work here.
• Listen to Todd’s new “The Sales Historian” podcast here.
• Check out the BrainSell blog for all things Growth Enablement!   
• Intro and Outro music by Sam Ward.