In this episode of Association Chat, host KiKi L’Italien welcomes David Allison, founder of the Valuegraphics Project and best-selling author of The Death of Demographics. Together, they explore how associations can uncover and leverage shared human values to bridge divides and foster stronger connections. From finding common ground in loyalty, personal responsibility, and independence to addressing internal politics and divisive challenges, this episode provides strategies for creating a more inclusive, values-driven community. Learn how understanding what truly drives people can lead to better decisions, deeper engagement, and lasting unity.