n a society that is searching for more authenticity, your credibility is absolutely essential to your success. It’s what builds trust with clients and customers, and what brings sales and lasting relationships to you and your growing business. Without it, scaling is an uphill battle. With poor execution, it’s almost impossible to seem authentic. So how do you successfully build your credibility for maximum positive impact? Today’s guest has spent decades developing the formula to help you do just that.

Listen in to our conversation with international best-selling author, public speaker, business coach, and arguably the world's leading expert on credibility, Mitchell Levy.

We talk all about:

• 10 Values to Develop Authentic Credibility
• Clearly Defining your Ideal Client Profile
• Explaining in 10 Words or Less Who You Serve and How You Best Serve Them
• Breaking Cookie-Cutter Marketing Molds to Display Your Credibility

More information about Michelle and today’s topics:

• LinkedIn Profile: Mitchell Levy
• TedTalk: BEing Seen and BEing Heard as a Thought Leader

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