Andrea Maconachy, EVP of Marketing at All Campus, joined the podcast to talk about finding blue ocean marketing opportunities in an increasingly difficult and attribution-fuzzy paid media landscape.


Finding Future-Friendly Digital Marketing Channels

Enrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university.Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics suchas: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, academic scheduling, and more.  If you’re looking for tactics, strategies, and best practices in order to build a step-by-step roadmap toward enrollment growth in higher education at your institution, this podcast is for you.

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Welcome back to the final episode of Enrollment Growth University.
5 years. More than 250 episodes. And hundreds of hours of being inspired weekly by our peers throughout higher education. All doing amazing things. Building. Experimenting. Innovating. And creating amazing experiences for our students.
And I’m so excited to share that Helix Education is now a part of RNL, the leading provider of higher education enrollment management, student success, and fundraising solutions.
It has been such an honor to learn with you these past 5 years.
So find me on LinkedIn (@ericolsencreative) and drop me a line to say hello if you’ve enjoyed the show. And then head on over to RNL.com. They have an amazing resources section with fabulous blogs, webinars, and interviews. So while this show may be ending for now, the learning won’t stop.
And may you continue to fight the good enrollment growth fight.

Helix Education is Now Part of RNL

Andrew Hannah, Adjunct Professor of Entrepreneurship and Analytics at University of Pittsburgh, and Co-Founder and President of Othot joins the podcast to talk about the demographic cliff coming for higher education in 2025, and how big data modeling might be the pathway for institutions to help circumvent it.

Embedding Analytics into your Enrollment Growth Strategy

Professor Dan Rockmore, Director of the Neukom Institute for Computational Science at Dartmouth College joins the podcast to discuss the AI education maturity curve, the role of the academy vs. industry when it comes to artificial intelligence, and the economic reality when industry is willing to pay our AI faculty far more than we can.

AI Education at Dartmouth College

Dr. Unnati Narang, Assistant Professor of Marketing at The University of Illinois at Urbana-Champaign joins the podcast to talk about the first week of class prompt that improved student engagement by 30%, other pedagogical tests that didn’t move the needle at all, and how to make sure we’re all learning off each other’s online pedagogy experiment curves.
Check out this resource:
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms 

How to Increase Online Student Engagement

Dr. Greg Heiberger, Associate Dean of Academics & Student Success at South Dakota State University joins the podcast to talk about how the metaverse can make our in-person students’ educational experience more immersive, and our online students’ experience more communal.

Finding Future-Friendly Digital Marketing Channels

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