<p>In the first ever episode of the Survival to Thrival podcast, co-authors Bob Tinker and Tae Hea Nahm discuss the key concept in their Survival to Thrival books - Go-To-Market Fit (GTM Fit). Finding GTM Fit is the formula to unlock growth for enterprise startups. What is it? How do you get to it? And how do you know you have found it?</p>

In the first ever episode of the Survival to Thrival podcast, co-authors Bob Tinker and Tae Hea Nahm discuss the key concept in their Survival to Thrival books - Go-To-Market Fit (GTM Fit). Finding GTM Fit is the formula to unlock growth for enterprise startups. What is it? How do you get to it? And how do you know you have found it?

Finding Go To Market Fit: The missing link to unlock growth for B2B startups

The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of Survival to Thrival - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their book series. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?

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Finding Go To Market Fit: The missing link to unlock growth for B2B startups

Finding Go To Market Fit: The missing link to unlock growth for B2B startups