In today’s episode, we’re peeling back the curtain and talking with Flying Cat Marketing’s very own Head Content Editor Robert Beames. 

Rob has hired over a dozen freelance writers in the last year but had to test triple the amount to find his team of writers. With that sometimes quite painful experience in mind, he shares how he now casts his net so he gets to the creme de la creme of freelance writers without having to waste time on disappointing test pieces. 

Aside from figuring out a way to filter through writer applications faster, he also shares how he chooses between decent writers with industry-specific expertise vs. amazing writers who might come from a different background. 

Don’t skip this episode if you’re looking for actionable, tried and tested strategies to get your freelance or in-house writing team up to speed to deliver high-quality thought leadership content that stands out.

In this episode we talk about:

• The challenges of finding good SEO content writers
• How to find writers that reach high-quality standards
• How to choose between a writer with heavy subject matter expertise vs really great writing abilities
• Why your writers need a living TOV document
• How to best manage a team of 10-15 freelance or in-house writers

Timestamps 

00:70-3:26 Introduction

03:36-07:56 The challenges of finding good SEO content writers

07:56-11:13  How to find better writers

11:13-12:32 Subject matter expertise vs a really good writer

12:31-15:47 How to get your writers to produce thought leadership content 

15:47-19:07 Why you need a living TOV document

19:07-22:58 How to manage a team of freelance content writers

22:58-27:33 Why your SEO content needs an editor

27:33-28:44 Major Takeaways

28:44-30:00 Outro

While you’re here

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