Revenue strategy looks different than it did five years ago. Steve Echard, Executive Vice President of the American College of Rheumatology, shares how ACR is evolving its approach to sustainable growth while staying true to mission. 

In this excerpt from The Conversations, Steve breaks down how ACR is moving beyond traditional revenue models, from creating innovation labs where pharma sponsors engage directly with members, to putting real pricing on member benefits to understand their true value. He shares practical insights on leveraging unused member data, navigating board conversations about investment, and making the critical shift from "members need this, so give it to them" to strategic product decisions that serve both community and sustainability. 

Part of The Conversations: Navigating the Future of Scholarly Societies