This special episode of the Education Marketing Leader Podcast brings you inside our August Book Club meeting, where we discussed Chasing Mission Fit with the author himself, Bart Caylor.

📖 Chasing Mission Fit tackles one of higher ed’s toughest challenges: finding and connecting with the students who are the right fit for your institution. In this episode, Bart and our book club community of higher ed marketers dive into:

✨ Why avoiding generic claims matters more than ever

✨ The “short-order cook vs. chef” mindset shift in campus marketing

✨ Smarter ways to use metrics and engagement data (beyond vanity numbers)

✨ Repurposing content and leveraging AI tools to maximize reach

✨ Competing with trade schools, alternative credentials, and changing student expectations

You’ll hear insights from higher ed leaders across the country sharing what resonated most from the book—and how they’re applying these lessons at their institutions.

👀 Stick around to the end as we announce our next book club pick.