Link to the full article on Vaucher Analytics' website with supporting links and information.

Costs are rising. Sponsor budgets are tightening. And the dream of going racing? It’s becoming harder to fund than ever. 

In this episode, we break down why the economics of motorsports are shifting fast, from inflation and tariffs to crowded grids and fragile sponsor pipelines, and what drivers and teams can actually do about it. 

You’ll learn: 

• The 3 types of cost inflation squeezing racing budgets
• Why securing sponsorships is getting tougher, and how sponsors are thinking
• Actionable marketing strategies to stand out in a downturn

This isn’t doom and gloom, it's a roadmap. Tune in and learn how to turn a tough market into winning opportunities!

Contact the show: [email protected]

Brought to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships.

To contact Return On Racing, please send an email to [email protected]