I'm on day three in Boise after some clarifying conversations about my business positioning. Austin Church helped me realize I should lean into being the brand and talking openly about my struggles, while Barrett Brooks' fireside chat got me thinking about whether I'm a coach or consultant - and how I should price accordingly.This description was written by Claude.

I'm on day three in Boise after some clarifying conversations about my business positioning. Austin Church helped me realize I should lean into being the brand and talking openly about my struggles, while Barrett Brooks' fireside chat got me thinking about whether I'm a coach or consultant - and how I should price accordingly. This description was written by Claude.

Finding My Position: Coaching vs. Consulting at Craft and Commerce

You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations. 

On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.

Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.

His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.

Because your business should support your life—not take it over.

Tune in every Monday, wherever you get your podcasts.

Business

Entrepreneurship

Technology

You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations. On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create. Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart. His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use. Because your business should support your life—not take it over. Tune in every Monday, wherever you get your podcasts.

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Finding My Position: Coaching vs. Consulting at Craft and Commerce

Finding My Position: Coaching vs. Consulting at Craft and Commerce