In this conversation, Jessica Rohr and Pomai Weigert discuss their backgrounds in agriculture and agritourism in Hawaii. They talk about the importance of locally produced food and the challenges of the food system in Hawaii.

The conversation highlights the need for food security and the connection between food and culture. They also discuss the concept of greenwashing and how it can mislead consumers.

In this conversation, Jessica Rohr discusses the challenges and misconceptions surrounding the labeling of food as 'all-natural' or 'local'. She emphasizes the importance of transparency and accountability in the food industry, particularly in restaurants that claim to source their ingredients locally.

Jessica also highlights the difficulties faced by farmers in consistently sourcing their produce and the need for stronger connections between farmers and chefs. She advocates for a shift towards a more sustainable and resilient local food system, especially in the face of natural disasters. Jessica also discusses the role of GoFarm in training and supporting beginning farmers in Hawaii.