You can't find product market fit unless you where you are and which direction you're headed in. 

Most companies needlessly struggle by using one northstar metric early on, usually copied from competitors. Others struggle because they track every metric under the sun.

In reality, there are three things you need to measure to find product market fit: Retention, engagement, and growth. 

You can measure some of these with very few users and very little time. Others take dozens or hundreds of users and multiple weeks for meaningful measurement.

In this episode we'll help you measure your progress towards product market fit with knowledge from Reforge, top tier VCs (first round capital, a16z), Rahul Vohra from Superhuman, and Sachin Rekhi from Notejoy.