This week, John Talman sits down with Landon Nortune, co-lead of Coffman Construction and a passionate advocate for the trades. From walking away from a full-ride engineering scholarship to embracing a hands-on career in construction, Landon shares his journey of self-discovery, resilience, and building a life he loves. With insights on problem-solving, building meaningful relationships, and leveraging social media to inspire the next generation, this episode delivers inspiration and actionable advice for anyone in the trades—or considering joining them. Whether you're a contractor, business owner, or simply someone seeking a fulfilling career, Landon's story will resonate deeply.

Key Takeaways:

• College Isn't the Only Path: Landon trusted his gut and opted out of a prestigious engineering scholarship to pursue a hands-on career, showing that success comes in many forms.
• Learn by Doing: Starting with framing and problem-solving, Landon discovered a love for the tangible progress and challenges of construction.
• Building Relationships: Landon's success is rooted in his ability to connect—with family, coworkers, and clients—proving the importance of good communication and empathy in the trades.
• Social Media as a Tool: Leveraging platforms like Instagram has brought Coffman Construction new talent, clients, and opportunities.
• Love What You Do: Landon highlights the importance of enjoying your work and creating a career that aligns with your values.