Purpose shines brighter than any spotlight. In this episode, Shab Azma, founder of ARC Collective, gets straight to the truth that purpose not visibility is what makes a message land. Years of working with celebrities and thought leaders taught her that clarity wins every time.

Shab calls out the habits that hold new speakers back moving on autopilot, following trends, or chasing attention without intention. Her own shift from behind-the-scenes to leading with purpose is a reminder that alignment creates impact, not hustle.

When your message comes from conviction, it resonates deeper and travels farther.

Hear how stepping beyond the spotlight can help you show up with confidence. Tune in to this episode of Finding Purpose Beyond the Spotlight.

Shab Azma is the founder of ARC Collective, a media and talent management company elevating mission-driven voices at the intersection of culture, consciousness, and impact. With over 25 years in the entertainment industry, she's guided the careers of A-list talent and leading experts while shaping purpose-driven platforms across media, publishing, and brand incubation. As an intuitive strategist and executive producer, Shab blends visionary insight with actionable strategy to help creators align passion, purpose, and profession. Through ARC Studios, she's building a home for conscious content that empowers, educates, and transforms.

Connect with Shab Azma:

LinkedIn: https://www.linkedin.com/in/shab-azma-71826b1/

Website: https://www.arccltv.com/shabnam

arccltv on IG: https://www.instagram.com/arccltv/

Lea Woodford is the founder of Speaker Life Magazine and Luxury Media Brands helping speakers and entrepreneurs amplify their message and grow their influence. With a background as a TV host and celebrity interviewer, she brings powerful media insight to every conversation. Through her podcast, magazine, and events, Lea empowers thought leaders to speak with clarity and purpose. Her work bridges storytelling with strategy, creating space for authentic voices to be heard. At the heart of it all, Lea helps leaders turn their message into lasting impact.

Website: https://luxurymediabrands.com/ Magazine Website: https://speakerlifemagazine.com/ YouTube: https://www.youtube.com/@Speakerlifemagazine LinkedIn: https://www.linkedin.com/in/leawoodford/ Instagram: https://www.instagram.com/leawoodford/ Facebook: https://www.facebook.com/SmartFem/ Tiktok: https://www.tiktok.com/@leawoodford