How do you measure the success of your practice? Many accounting professionals work diligently to increase the number of clients engaged, without developing and implementing a process for acquiring and retaining the right clients. In this podcast, Joe speaks with two powerful practitioners (Patricia Hendrix of Ten Key Business Solutions and Hector Garcia of Quick Bookkeeping & Accounting) about client acquisition and retention strategies. 

Episode 26: Finding & Retaining the Right Clients

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On this show, Heather speaks with Amy Franko about her journey and insights as a sales strategist. Amy is an expert in modern sales and author of the best-selling book The Modern Seller. About Amy Franko:  Amy Franko helps organizations transform sales culture, ignite sales growth, and build high-impact leaders through her strategic selling programs. Recognized as a LinkedIn Top Sales Voice, Amy is the leading expert in modern sales strategies—including in-demand sales training programs, sales strategy, and as a sales keynote speaker and leadership keynote speaker. She guides growth-oriented organizations to significantly improve their results through B2B sales strategy and sales team skill development. Here are a few key points from their conversation:  Selling Skills Leadership and Development in Your Firm The Intrapreneurial Approach Networking and Referrals  Check out Amy's book and website:  AmyFranko.com The Modern Seller  Thank you to our show sponsor!  Rightworks — All your accounting apps, unified in the cloud  Learn more about the show and our sponsors at Woodard.com/podcast

Episode 86 - Why don't Accountants love selling? - The Woodard Report Podcast

On this show, Heather and Joe speak about the recent FTC ruling banning non-compete agreements and its implications for the accounting and broader business sectors. Here are the main points discussed: Here are a few key points from their conversation:  FTC's Ban on Non-Compete Agreements — As of April 24, 2024, the FTC has banned non-compete agreements, impacting many industries, including accounting. This rule affects businesses under FTC jurisdiction in the U.S., with certain exceptions like non-profits and businesses operating entirely overseas. Scope and Exceptions — The ban targets all types of workers, including employees, contractors, and sole proprietors. Some businesses tried to argue for exceptions, but none were granted specific relief. However, non-profits have different standards based on their operational nature. Broader Implications — Joe and Heather discussed the noncompete ruling factually and also share their views on how this ruling could affect business dynamics, particularly the balance of power between large and small businesses, and the mobility of workers within the accounting industry.  Important links:  The safe harbor language mentioned by Joe at the 22 minute mark of the podcast can be found at this link.  FTC press release FTC final rule  Thank you to our show sponsors!  Expensify — The expense management app that does it all, for every business Rightworks — All your accounting apps, unified in the cloud  Learn more about the show and our sponsors at Woodard.com/podcast

Episode 85 - SPECIAL EDITION on Non-Compete Agreements - The Woodard Report Podcast

On this show, Heather speaks with Naomi Granger and Bruce Anderson about the cannabis industry from a financial and regulatory standpoint. About Naomi: Naomi Granger, CPA, MBA, is a seasoned accounting professional with over 18 years of experience, who has dedicated the last seven years to serving the cannabis industry exclusively. Naomi's passion for this growing industry has led her to work with dozens of operators and provide training to over 700 accounting professionals eager to expand their knowledge and skills in servicing cannabis clients. About Bruce: Bruce Andersen founded CannabisCPA.Tax which is a premier boutique resource to the legal cannabis industry in the areas of tax, audit, accounting, and consulting. The firm is based in Los Angeles with the bulk of its client base in California. The firm also has clients in twenty other cannabis friendly states. The firm’s client base includes cultivators, distributors, retailers, and manufacturers. It is a division of AndersenCPA.Com. Here are a few key points from their conversation:  Growth and Complexity of the Cannabis Industry Navigating Legal and Regulatory Frameworks Accounting and Banking Challenges in the Industry Future Outlook and Growth Potential of the Industry Education and Resources for Accountants through the National Association of Cannabis Accounting and Tax Professionals (NACAT Pros)  Thank you to our show sponsor!  Rightworks — All your accounting apps, unified in the cloud  Learn more about the show and our sponsors at Woodard.com/podcast

Episode 84 - Cannabis Accounting with Naomi Granger and Bruce Anderson - The Woodard Report Podcast

On this show, Heather speaks with Kelly Richmond Pope about her intriguing journey into forensic accounting, her experiences with fraud, and the human elements that complicate financial crimes. Here are a few key points from their conversation:   Kelly Richmond Pope's Background   Her Early Interest in Accounting   A Personal Anecdotes of Learning About Fraud   Professional Encounters with Fraud   Discussion on Whistleblowers   Impact of Fraud on Victims and the Role of Emotional Connection   Advice on Vigilance Against Fraud   Changing Dynamics in the Accounting Profession   Combining Passions and Careers   Kelly's work includes:   Fool Me Once - A book by Kelly on Amazon All the Queen's Horses - A documentary by Kelly available on YouTube More accountants are leaving the field than joining. What’s going on? - A BigThink talk by Kelly  Thank you to our show sponsor!  Rightworks — All your accounting apps, unified in the cloud  Learn more about the show and our sponsors at Woodard.com/podcast

Episode 83 - Interview with Kelly Richmond Pope - The Woodard Report Podcast

On this show, Joe speaks with Randy Crabtree about the critical elements of fostering a positive company culture, its impact on professional mental health, and its significance in the business environment. Randy Crabtree, co-founder of Tri-Merit Specialty Tax, host of the Unique CPA podcast, and a renowned speaker in the accounting industry, shares his insights and experiences on building a culture that promotes mental wellness and productivity. Here are the key points from their conversation:   The Importance of Leadership in Cultivating Company Culture   Defining Positive Company Culture   Micromanagement vs. Empowerment   The Balance Between Process and Flexibility   Outcome-Based Work Environment   Employee Empowerment and Role Fit   The Financial Benefits of a Positive Culture   Diversity and Inclusivity in Building Company Culture    Don't forget to check out the book mentioned during the podcast.   Measure What Matters by John Doerr  Thank you to our show sponsors!  Expensify — The expense management app that does it all, for every business Rightworks — All your accounting apps, unified in the cloud  Learn more about the show and our sponsors at Woodard.com/podcast

Episode 26: Finding & Retaining the Right Clients

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